CUSTOMER JOURNEY MAP
CJM is an instrument for the visualization of a customer’s path that he experiences in the process of solving his problem.
Maksim Maratovich
To find where your sales funnel is narrow and to learn how to attract and hold more clients.
IT HELPS
To see new products opportunities for already existing audience.
To understand how to improve your client service, loyalty and NPS.
ORDER CJM
built for 10 companies
21
CJMs
14
COMPANIES
detected the reasons for low conversion in their sales funnels
created based on our CJMs
7
PRODUCTS
11
COMPANIES
found new funnel levels that increase clients’ attraction
created in B2B segment
20
CJM
%
Anna Erofeeva
Leave your contacts and we will contact you to clarify all the details.
WHAT WILL YOU RECEIVE, WORKING WITH US
Your consumer’s path in other words, you will see not only your client’s path, but also:
1
clients’ path of your competitors
2
consumers that are yet to decide whose clients they’re going to be
3
clients that have left you
You will be able to strengthen your positions in spots that give you the most profit,
and you will understand why your competitors are winning, why consumers are not choosing you, and you will be able to eliminate these obstacles and develop your services which will lead to business growth.
Our CJMs are based on user interviews, observations, test purchases, metrics analysis and reviews. Creating an CJM off top of your head, no matter how ‘expert’ it may seem, you just make up a fantasy map of how you imagine things to be. Experience shows that such maps are only harmful.
TEAM BRAINSTORM CJMs
To create one CJM it takes 40 in-depth interviews, their analysis, then actual creation of CJM and its development. Around 250 hours total.
An average cost of a specialist is 5000–6000 RUB per hour. Are you sure you need a map built in 16 hours?
An average cost of a specialist is 5000–6000 RUB per hour. Are you sure you need a map built in 16 hours?
CJMS FOR 100 000 RUB IN 2 DAYS
DON’T FALL FOR IT
Every CJM is unique. One-size-fits-all CJMs cannot consider the specifics of your business and research. You need to create your own CJM and use data your case requires depending on the target you have set.
UNIVERSAL CJMs
It’s simply not about CJMs. In the course of research, you will be able to confirm or disprove your hypotheses and come up with new ones. As a result, you will have a big picture of your customer’s life which you will use to find new quality hypotheses and use it when generating ideas.
OFF-THE-SHELF SOLUTIONS THAT WILL 100% WORK WHEN CJM IS READY
